Become a Friends & Deli Retailer – Natural Delicacies with Timeless Scandinavian Design
Are you looking for products that truly stand out in your assortment?
Friends & Deli creates natural delicacies with carefully selected ingredients and authentic flavours – all produced here in Sweden.
Our products are already loved by customers in interior design stores such as Karl Fredrik at Eklaholm, gift shops, design boutiques and international food halls such as Magasin du Nord in Copenhagen. With a strong purchase frequency and a range that combines classic flavours with unique taste combinations, we make it easier for your customers to create something special in the kitchen.
From truffle oils and artisan risottos to flavoured salts and oak-barrel-aged vinegars, every product is thoughtfully developed not only to taste exceptional but also to look beautiful on the shelf. Our rustic yet timeless design fits perfectly in gift boxes, kitchen shelves and refined retail environments.
✔ Natural, carefully selected ingredients
✔ Produced in Sweden with a focus on quality
✔ Unique flavours and timeless design
✔ Strong customer relationships and repeat purchases
Together, let’s bring natural flavour and rustic elegance to more kitchens.
👉 Become a retailer today
Contact us to discover how Friends & Deli can add both flavour and style to your store.

Discover Some of Our Trusted Retailers
Karl Fredrik på Eklaholm, Österlen
Miss Alice Krog & Butik, Vallåkra
Glashuset, Malmö
Bondens Skafferi
Rumeriet, Trelleborg
Vellingeblomman, Vellinge
Miss Alice, Vallåkra
Haga Ett, Gothenburg
Magasin du Nord,Copenhagen
Svensk Cater supplying premium delicacies to restaurants and hotels across Sweden.
Hello,
We just wanted to say thank you for your wonderful products :)
Every summer we travel with our children in a van for about four to five weeks, and we always bring your risotto with us. Everyone in the family loves them (the mushroom one is becoming more and more acceptable, haha – and they normally don’t eat mushrooms at all, so that’s a very good sign!).
Right now, we’re sitting in the middle of Paris cooking the Tomato, Garlic & Italian Herbs risotto :)
All the best, and have a lovely summer.
❤️ Daniel/Anna/Charlie/Silke
The Black Garlic Salt is incredibly delicious, and I use it with almost everything – a real flavour sensation.
Sofia
I’ve never liked truffle oil before, but I absolutely love your truffle oil. Thank you for your wonderful products.
Annika
I love your risotto. It’s so easy to prepare that even I can cook it!
Sebbe
Friends & Deli began with the creation of a natural truffle oil, first introduced to a small selection of carefully chosen retailers, where it was immediately loved by customers.
Since 2019, we have worked closely with Magasin du Nord in Copenhagen, one of the most iconic department stores in the Nordics. After the success of our truffle oil, they invited us to create premium Christmas gift boxes, which led to the expansion of our range of natural gourmet delicacies.
We developed additional products including artisan risottos, flavoured salts, vinegars and gift sets, all made with carefully selected natural ingredients and timeless Scandinavian design. The Christmas gifts became a remarkable success, selling out week after week in both Denmark and Sweden.
Today, Magasin du Nord offers the full Friends & Deli collection, with our gourmet gifts available all year round in their gift department.
For the fourth consecutive year, we have once again been entrusted with creating Christmas gifts and a special New Year’s gift for Magasin du Nord. We are incredibly proud of this long-term retail partnership and grateful for the trust placed in our Swedish-made delicacies.
We value every collaboration with our retailers and warmly welcome feedback from customers and partners who share our passion for natural flavour, quality ingredients and beautifully designed gourmet products.