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Become a Retail Partner
Friends & Deli is a Swedish food and lifestyle brand from Skåne. We create flavourful products using carefully selected ingredients, inspired by Scandinavian food culture and the places, flavours and culinary traditions of the Mediterranean.
Our range is created to be easy to use, beautiful to have on display and lovely to give as a gift – products for everything from everyday meals to presents and moments shared around the table.
Friends & Deli is made for retailers looking for products where flavour, quality and design come together.
Our range includes natural truffle oils, flavoured oils, vinegars, salts, seasonings and pre-seasoned Italian risottos. Each product is designed to be easy for customers to understand and use, while the packaging creates a cohesive and distinctive presence on the shelf.
The products work beautifully on their own or together as gifts, making Friends & Deli relevant throughout the year and particularly well suited to Christmas, hostess gifts and other gifting occasions.
Today, Friends & Deli can be found at selected retailers across Scandinavia, including Magasin du Nord in Copenhagen and Karl Fredrik på Eklaholm in Österlen.
We work with delicatessens, lifestyle and interiors stores, gift shops, garden stores and other destinations where food, design and inspiration come together.
For us, a good retail partnership is about more than simply supplying products. We believe in building long-term relationships with stores where Friends & Deli feels like a natural fit, and where together we can inspire more people to discover new flavours.
We continually develop our range with new flavours, seasonal products and gifting ideas.
Some of our most loved products include our natural truffle oils, Black Garlic Salt, Chilli Oil with Black Garlic and our pre-seasoned Italian risottos.
What they all have in common is that they are easy to use and easy to love. A little truffle oil can transform a simple pasta, our Black Garlic Salt brings depth and umami to everyday cooking, and our risottos make it easy to prepare a really good risotto at home.
That is also why recipes and inspiration are such an important part of Friends & Deli. We want customers not only to discover a product in store, but to know how to make it part of the food they cook at home.
Friends & Deli can be a great addition to the range for:
Delicatessens and gourmet food stores
Lifestyle and interiors stores
Gift and design stores
Garden centres and lifestyle destinations
Farm shops
Hotels and restaurants
Businesses specialising in gifts and gifting solutions
Premium retailers and department stores
Flavour & quality
Carefully selected ingredients and flavours that are easy to use in everyday cooking.
Timeless design
A cohesive Scandinavian aesthetic that makes our products look beautiful both on the shelf and as gifts.
Repeat purchases
Products that become part of the customer’s kitchen and that they return to time and again.
Gifting all year round
A range that works beautifully for gifts, seasonal occasions and curated gift sets.
New products
We continually develop new flavours, products and seasonal collections.
Inspiration & content
Recipes, imagery and inspiration help customers discover new ways to enjoy and use our products.
We are looking to work with more carefully selected retailers across Sweden, Denmark, Norway and the rest of Europe who share our appreciation for good food, quality and design.
If you run a store, destination or business where you feel Friends & Deli would be a good fit, we would love to hear from you.
Tell us a little about your business and your current range, and we will get back to you with more information about our products, pricing and becoming a Friends & Deli retailer.
How do I become a Friends & Deli retailer?
Get in touch and tell us a little about your store or business. We will come back to you with information about our range, pricing and how a partnership with Friends & Deli works.
What types of stores stock Friends & Deli?
Friends & Deli is available through selected delicatessens, lifestyle and interiors stores, gift shops, garden stores and other retailers within food and lifestyle.
Can restaurants and hotels buy Friends & Deli products?
Yes. We also work with restaurants, hotels and businesses within foodservice. Get in touch and we will be happy to discuss what could work for your business.
Is Friends & Deli available outside Sweden?
Yes. Friends & Deli is a Swedish brand from Skåne and is available through retailers across Scandinavia. We also welcome enquiries from retailers in other European markets.
Which products are available to retailers?
Our range includes natural truffle oils, flavoured oils, vinegars, salts, seasonings, pre-seasoned risottos and gifting solutions.
Interested in Friends & Deli? Tell us a little about your business – we would love to hear from you.
Warm Regards,
Ida
